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The
Economic Development
Department is under the
direction of the City
Manager. The department
serves to develop, update
and implement economic
development programs that
improve economic conditions
in the city and
redevelopment area. The
department facilitates the
procurement of employment,
job development and
financial assistance. The
department works directly
with tourism within the
Heritage Valley, Fillmore,
Santa Clarita, Oxnard, and
Ventura,
Division Goals:
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Preserve and enhance the
economic prosperity of
the community and aid
business development and
retention,
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Coordinate with public
and private
organizations to develop
and implement plans
which improve tourist
activity in the area.
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Through the development
of promotional
materials, increase the
visibility of Fillmore
as a site for
industrial/retail
commercial expansion or
relocation.
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Increase visibility of
downtown Fillmore
(Central Avenue) as a
tourist focal point.
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Market and develop city
land assets to produce
additional revenue for
the city,
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Develop a marketing
program for the city
that will improve the
economy,
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Assist businesses in
securing favorable
financing to expand or
locate in Fillmore,
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Expand job opportunities
for Fillmore's
unemployed residents.
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Provide assistance to
the Heritage Valley
Tourism bureau to
promote the valley and
Fillmore.
Specific Objectives:
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Increase visibility of
Fillmore as a tourist
focal point through the
development and
Implementation of the
Heritage Valley
Marketing and Downtown
Improvement Plans.
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Assist public and
private sectors to
develop a consolidated
marketing/promotion
program for the
Fillmore Area/Heritage
Valley.
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Continue to apply for
appropriate grant
funding to implement the
city's Economic
development, Downtown
Improvement and
Redevelopment plans.
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Develop and implement a
Business Attraction,
Retention and Marketing
Plan for the Historical
Downtown Area consistent
with the Heritage Valley
Plan.
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Coordinate with
financial institutions
to educate existing
businesses on available
financing to assist new
development and
expansion projects
Provide technical
assistance to businesses
trying to acquire
favorable financing.
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Develop and implement a
Historical Downtown
Façade and Sign
Improvement
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